Looking to cook up some prime exposure for your business? The Express-News Taste section is the perfect source for
satisfying our readers' appetites for delicious recipes, dining out tips, expert advice on wines and more.The Taste section tends to be female compared to the overall San Antonio market. Taste readers are also more likely to be homeowners and ages 45+.
| Taste Section Readers (Wednesday) | |||
| MSA | Taste Readers | ||
| Adults % | % | Index | |
| Gender | |||
| Male | 48 | 29 | 60 |
| Female | 52 | 71 | 137 |
| Age | |||
| 18-24 | 14 | 6 | 43 |
| 25-34 | 20 | 10 | 50 |
| 35-44 | 20 | 20 | 100 |
| 45-54 | 19 | 20 | 105 |
| 55-64 | 13 | 18 | 138 |
| 65 or older | 15 | 26 | 173 |
| Education | |||
| High School or less | 34 | 31 | 91 |
| Some college | 34 | 38 | 112 |
| College or more | 32 | 31 | 97 |
| Household Income | |||
| Less then $25,000 | 19 | 14 | 74 |
| $25,000-$34,999 | 18 | 18 | 100 |
| $35,000-49,999 | 20 | 22 | 110 |
| $50,000-74,999 | 18 | 22 | 122 |
| $75,000 or more | 25 | 25 | 100 |
| Ethnicity | |||
| Hispanic | 47 | 45 | 96 |
| Non-Hispanic | 53 | 55 | 104 |
| Dwelling | |||
| Homeowner | 67 | 79 | 118 |
| Renter | 23 | 16 | 70 |
| Source: MORI Research, 2005 | |||
Due to rounding not all categories will add to 100%
*The index is a number that relates the percentage of a target group to the overall population base.
Using Gender as an illustration, an index equal to 100 indicates the percentage of readers who are male, for example, is the same as the percentage for the overall population.
An index greater than 100 indicates there is a higher percentage of readers who are male compared to the overall population, while an index less than 100 indicates there is a lower percentage of readers who are male compared to the overall population.