Express Direct…
ExpressDirect, a precision marketing service from the Express-News is designed to help you share your
message with those consumers or businesses who have the potential to buy your product or use your service. With an extensive database, analysis,
development of your marketing concept and more, ExpressDirect will produce exceptional results.
Creative Services
ExpressDirect's staff of experienced artists, copywriters
and producers will develop creative ideas that meet
your advertising, marketing and promotion objectives.
- Concept development
- Copywriting
Database and List Services
- South Texas' comprehensive marketing database
- Consumers: ethnicity, income, age, lifestyles, preferences and more
- Businesses: SIC code, sales volume, number of employees
- Database management
- Profiling and segmentation based on psychographic, demographic or transactional data
- Response analysis - collection, tracking and reporting
- List research, selection and purchasing; compiled, response, telemarketing, email and international lists