San Antonio Express-News: Advertising: Advertising Opportunities

Our readers have said "good-bye" to channel surfing, thanks to TVnow, a weekly television guide from the Express-News. As the most read Sunday supplement, TVnow has proven to be a favorite among our readers. This comprehensive guide is kept and used as a reference throughout the week and is an ideal way to get your message seen time and time again. TVnow offers cost effective advertising solutions with innovative ad positioning and delivers a broad demographic audience.

TV Now/TV Listings Section Readers
	MSA	Daily Readers		Sunday Reader
	Adults %	%	Index	%	Index
Gender
Male	48	42	88	39	81
Female	52	58	112	61	117
Age
18-24	14	12	86	13	93
25-34	20	16	80	14	70
35-44	20	15	75	16	80
45-54	19	15	79	17	89
55-64	13	13	100	16	123
65 or older	15	29	193	24	160
Education
High School or less	34	36	106	39	115
Some college	34	40	118	37	109
College or more	32	25	78	25	78
Household Income
Less then $25,000	19	18	95	19	100
$25,000-$34,999	18	23	128	20	111
$35,000-49,999	20	24	120	22	110
$50,000-74,999	18	23	128	21	117
$75,000 or more	25	13	52	17	68
Ethnicity
Hispanic	47	50	106	42	89
Non-Hispanic	53	50	94	58	109
Dwelling
Homeowner	67	71	106	68	101
Renter	23	22	96	23	100
Source: MORI Research, 2005

Due to rounding not all categories will add to 100%

*The index is a number that relates the percentage of a target group to the overall population base.

Using Gender as an illustration, an index equal to 100 indicates the percentage of readers who are male, for example, is the same as the percentage for the overall population.

An index greater than 100 indicates there is a higher percentage of readers who are male compared to the overall population, while an index less than 100 indicates there is a lower percentage of readers who are male compared to the overall population.

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