For news and information on a variety of topics, our readers go to PARADE magazine. Written in a light and entertaining format, this Sunday supplement is enjoyed by readers who tend to have more income with 46 percent earning $50,000 or more annually.

Parade Magazine Section Readers
	MSA	Sunday Readers
	Adults %	%	Index
Gender
Male	48	38	79
Female	52	62	119
Age
18-24	14	7	50
25-34	20	10	50
35-44	20	18	90
45-54	19	23	121
55-64	13	18	138
65 or older	15	24	160
Education
High School or less	34	35	103
Some college	34	35	103
College or more	32	30	94
Household Income
Less then $25,000	19	16	84
$25,000-$34,999	18	18	100
$35,000-49,999	20	22	110
$50,000-74,999	18	22	122
$75,000 or more	25	23	92
Ethnicity
Hispanic	47	43	91
Non-Hispanic	53	57	108
Dwelling
Homeowner	67	76	113
Renter	23	17	74
Source: MORI Research, 2005