For news and information on a variety of topics, our readers go to PARADE magazine. Written in a light and entertaining format,
this Sunday supplement is enjoyed by readers who tend to have more income with 46 percent earning $50,000 or more annually.
| Parade Magazine Section Readers | |||
| MSA | Sunday Readers | ||
| Adults % | % | Index | |
| Gender | |||
| Male | 48 | 38 | 79 |
| Female | 52 | 62 | 119 |
| Age | |||
| 18-24 | 14 | 7 | 50 |
| 25-34 | 20 | 10 | 50 |
| 35-44 | 20 | 18 | 90 |
| 45-54 | 19 | 23 | 121 |
| 55-64 | 13 | 18 | 138 |
| 65 or older | 15 | 24 | 160 |
| Education | |||
| High School or less | 34 | 35 | 103 |
| Some college | 34 | 35 | 103 |
| College or more | 32 | 30 | 94 |
| Household Income | |||
| Less then $25,000 | 19 | 16 | 84 |
| $25,000-$34,999 | 18 | 18 | 100 |
| $35,000-49,999 | 20 | 22 | 110 |
| $50,000-74,999 | 18 | 22 | 122 |
| $75,000 or more | 25 | 23 | 92 |
| Ethnicity | |||
| Hispanic | 47 | 43 | 91 |
| Non-Hispanic | 53 | 57 | 108 |
| Dwelling | |||
| Homeowner | 67 | 76 | 113 |
| Renter | 23 | 17 | 74 |
| Source: MORI Research, 2005 | |||
Due to rounding not all categories will add to 100%
*The index is a number that relates the percentage of a target group to the overall population base.
Using Gender as an illustration, an index equal to 100 indicates the percentage of readers who are male, for example, is the same as the percentage for the overall population.
An index greater than 100 indicates there is a higher percentage of readers who are male compared to the overall population, while an index less than 100 indicates there is a lower percentage of readers who are male compared to the overall population.