market geography…
| DMA - Designated Market Area: Nielsen Media Research television market area consisting of 25 counties. |
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| MSA - Metropolitan Statistical Area: Federal government defined area based on economic and social factors. |
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Bexar County encompasses 69% of the population in the San Antonio DMA and 81% of the MSA. Source - Claritas, Inc., 2006, U.S. Census Bureau, 2005* |
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san antonio…

Source - U.S. Census, 2005, Claritas, Inc., 2005, *Among major MSAs (52.5%).
2005 employment by industry…

Source - Texas Workforce Commission, September, 2005.
principal industries…
Financial services are key to the San Antonio economy. Employing over 50,000 people, the industry has a $21 billion annual economic impact.
Biomedical/Health Care continues as a major force in the local economy. The industry employs 108,275 individuals with a total economic impact of $14.3 billion annually.
The Convention and Tourism industry employs 94,000 San Antonians and contributes $9 billion to the local economy.
San Antonio’s three military bases employ over 73,000 civilian and military personnel with an economic impact of $5 billion annually.
Source - Greater San Antonio Chamber of Commerce
general demographics MSA…
| Description | San Antonio, Texas |
| 2006 Population | 1,900,421 |
| 2011 Population | 2,059,440 |
| Annual Population Growth 2006 - 2011 | 8.37% |
| 2006 Households | 672,793 |
| 2011 Households | 732,275 |
| Annual Household Growth 2006 - 2011 | 8.84% |
| Median Household Income | $45,937 |
| Median Home Value | $97,093 |
| Average Length of Residence | 11.05 years |
| Average Household Size | 2.76 persons |
| Median Age | 33.5 |
Source - Claritas, Inc. 2006


