Hispanic Market…
The Hispanic community has emerged as a vital part of the local, regional and national economy. San Antonio’s large Hispanic presence and high readership of the Express-News provides a great opportunity for you to reach this population.
The Express-News is #1 in Reaching the Texas Hispanic Market
| Reach of each newspaper in their Hispanic market: | |||||
| Sunday | Daily | ||||
| San Antonio Express-News | 60% | 32% | |||
| Austin American Statesman | 36% | 27% | |||
| Fort Worth Star-Telegram | 28% | 19% | |||
| Houston Chronicle | 26% | 17% | |||
| Dallas Morning News | 20% | 14% | |||
Source: Scarborough Research, 2005, Strategy Research Corp., 2000
82% of San Antonio Hispanics are Highly or Partially Acculturated
Acculturation is the process of becoming adapted to a new or different culture. Among major U.S. cities, San Antonio has the highest percentage of its Hispanic population either highly or partially acculturated.
75% of Hispanic adults feel most comfortable
reading English and 13% are equally comfortable in either language.
Source: MORI Research, 2005