Media Reach Comparisons…
When it comes to reaching San Antonio, no other media does it more efficiently than the Express-News.
Television… Requires 17 ads during network prime time to reach a comparable percentage of adults as one ad in the Daily San Antonio Express-News.
Radio… Requires 150 ads across 10 top-rated stations during AM drive time to reach a comparable percentage of adults as one ad in the Daily San Antonio Express-News.
Ads spread across local affiliates of CBS, ABC, NBC, Fox, CW, Univision and Telemundo
Ads spread across:
KBBT - Rhythmic
KQXT - Adult Contemporary
KISS - Active Rock
KAJA - Country
KONO - Oldies
KCYY - Country
KXTN - Tejano
WOAI - News/Talk
KZEP - Classic Rock
KTXK - Adult Hits
KBBT - Rhythmic
KQXT - Adult Contemporary
KISS - Active Rock
KAJA - Country
KONO - Oldies
KCYY - Country
KXTN - Tejano
WOAI - News/Talk
KZEP - Classic Rock
KTXK - Adult Hits
Source: Scarborough Research, 2007