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MySanAntonio.com
The Express-News Metro section is where readers turn for local news and information, regional events and more. Metro readers tend to be age 35 and older.
Metro Section Readers
  MSA Daily Readers Sunday Reader
  Adults % % Index % Index
Gender
Male 48 44 92 43 90
Female 52 57 110 57 110
Age
18-24 14 7 50 9 64
25-34 20 13 65 15 75
35-44 20 20 100 21 105
45-54 19 21 111 21 111
55-64 13 16 123 15 115
65 or older 15 23 153 20 133
Education
High School or less 34 30 88 33 97
Some college 34 37 109 35 103
College or more 32 33 103 32 100
Household Income
Less then $25,000 19 11 58 16 84
$25,000-$34,999 18 19 106 17 94
$35,000-49,999 20 22 110 21 105
$50,000-74,999 18 23 128 20 111
$75,000 or more 25 26 104 27 108
Ethnicity
Hispanic 47 46 98 48 102
Non-Hispanic 53 54 102 52 98
Dwelling
Homeowner 67 78 116 74 110
Renter 23 16 70 18 78
Source: MORI Research, 2005

Due to rounding not all categories will add to 100%

*The index is a number that relates the percentage of a target group to the overall population base.

Using Gender as an illustration, an index equal to 100 indicates the percentage of readers who are male, for example, is the same as the percentage for the overall population.

An index greater than 100 indicates there is a higher percentage of readers who are male compared to the overall population, while an index less than 100 indicates there is a lower percentage of readers who are male compared to the overall population.

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