San Antonio Express-News
Marketing Opportunities
The Main news section is recognized for its dedication to reporting the latest stories from around Texas, the nation and the world. The San Antonio market relies on the Main news section for accurate, in-depth news coverage. It is the ideal place for your message to reach an audience with larger income levels and higher education levels compared to the San Antonio market overall.
Main Section Readers
  MSA Daily Readers Sunday Reader
  Adults % % Index % Index
Gender
Male 48 47 98 45 94
Female 52 53 102 56 108
Age
18-24 14 10 71 12 86
25-34 20 15 75 16 80
35-44 20 19 95 21 105
45-54 19 20 105 20 105
55-64 13 16 123 14 108
65 or older 15 20 133 18 120
Education
High School or less 34 28 82 30 88
Some college 34 38 112 36 106
College or more 32 35 109 34 106
Household Income
Less then $25,000 19 14 74 16 84
$25,000-$34,999 18 16 89 17 94
$35,000-49,999 20 22 110 21 105
$50,000-74,999 18 22 122 21 117
$75,000 or more 25 26 104 26 104
Ethnicity
Hispanic 47 44 94 45 96
Non-Hispanic 53 56 106 55 104
Dwelling
Homeowner 67 76 113 72 107
Renter 23 17 74 19 83
Source: MORI Research, 2005

Due to rounding not all categories will add to 100%

*The index is a number that relates the percentage of a target group to the overall population base.

Using Gender as an illustration, an index equal to 100 indicates the percentage of readers who are male, for example, is the same as the percentage for the overall population.

An index greater than 100 indicates there is a higher percentage of readers who are male compared to the overall population, while an index less than 100 indicates there is a lower percentage of readers who are male compared to the overall population.

[Back to Top]
Contents copyright 2008, San Antonio Express-News.