The Express-News Business section keeps readers informed of local, regional and international business news.
The Business page appeals to readers both in the workforce and retired, who are more likely to have higher
levels of education and household incomes than the overall market.
| Business Section Readers | |||||
| MSA | Daily Readers | Sunday Readers | |||
| Adults % | % | Index | % | Index | |
| Gender | |||||
| Male | 48 | 57 | 119 | 54 | 113 |
| Female | 52 | 43 | 83 | 46 | 88 |
| Age | |||||
| 18-24 | 14 | 5 | 36 | 10 | 71 |
| 25-34 | 20 | 13 | 65 | 13 | 65 |
| 35-44 | 20 | 19 | 95 | 19 | 95 |
| 45-54 | 19 | 21 | 111 | 21 | 111 |
| 55-64 | 13 | 18 | 138 | 14 | 108 |
| 65 or older | 15 | 25 | 167 | 23 | 153 |
| Education | |||||
| High School or less | 34 | 24 | 71 | 26 | 76 |
| Some college | 34 | 32 | 94 | 33 | 97 |
| College or more | 32 | 44 | 138 | 41 | 128 |
| Household Income | |||||
| Less then $25,000 | 19 | 7 | 37 | 13 | 68 |
| $25,000-$34,999 | 18 | 14 | 78 | 14 | 78 |
| $35,000-49,999 | 20 | 22 | 110 | 21 | 105 |
| $50,000-74,999 | 18 | 22 | 122 | 20 | 111 |
| $75,000 or more | 25 | 35 | 140 | 33 | 132 |
| Ethnicity | |||||
| Hispanic | 47 | 35 | 74 | 38 | 81 |
| Non-Hispanic | 53 | 65 | 123 | 62 | 117 |
| Dwelling | |||||
| Homeowner | 67 | 84 | 125 | 80 | 119 |
| Renter | 23 | 10 | 43 | 16 | 70 |
| Source: MORI Research, 2005 | |||||
Due to rounding not all categories will add to 100%
*The index is a number that relates the percentage of a target group to the overall population base.
Using Gender as an illustration, an index equal to 100 indicates the percentage of readers who are male, for example, is the same as the percentage for the overall population.
An index greater than 100 indicates there is a higher percentage of readers who are male compared to the overall population, while an index less than 100 indicates there is a lower percentage of readers who are male compared to the overall population.