San Antonio Express-News: Advertising: Advertising Opportunities

Retail Advertising Ratebook…

Retail Rates Preprint Rates

Rates Full-Run ROP
RATE CARD NO. 62
EFFECTIVE January 1, 2007

Contract Size	Daily	Friday Saturday	Sunday Holiday
Open	$129.81	$160.41	$214.26
50	123.29	152.40	203.57
100	113.32	140.04	187.06
250	111.05	135.76	181.46
500	106.60	131.74	175.97
750	103.46	127.85	170.79
1,000	100.36	124.02	165.66
1,750	97.92	121.00	161.64
2,500	95.53	118.06	157.69
3,250	93.13	115.08	151.75
4,000	90.72	110.96	147.06
5,500	89.71	109.72	145.43
7,000	86.12	105.33	139.60
8,500	82.73	101.19	134.11
10,000	79.40	97.11	128.70
20,000	76.18	93.16	123.48
30,000	73.13	89.45	118.55

Contracts not fulfilled will be adjusted to the actual rate earned. All advertising activity (full run, part run and preprint) will be converted to full run equivalences and will be rebilled at the earned rate and the advertiser will be billed for the difference (short rate). Additionally, the advertiser who achieves the next contract level will receive a rebate. The rebate will reflect the difference in the contract rate multiplied by the appropriate full run equivalent linage or frequency. Rebates are limited to one additional rate level.

Frequency Discount

Advertisers may repeat the same ad within a seven-day period including the initial insertion date. Sunday ads are not discounted. Discounts are on space only and the higher rate prevails. First ad is full price, 2nd and 3rd ads earn a 25% discount.

Education & Nonprofit Rate

Advertisements for local state approved educational institutions and 501(C)3 nonprofit organizations qualify for rates below.

Daily	Friday Saturday	Sunday Holiday
$73.13	$89.45	$118.55
Frequency discounts apply.

Political Advertising

All political advertising will be charged at the applicable contract ratelevel. Cash with copy is required.

Color Rates Full-Run ROP

	Daily	Friday Saturday	Sunday Holiday
One color and black	$1,262	$1,472	$1,672
Three colors and black	2,028	2,333	2,571
For Double Truck, add 20%

Neighbors, The Express-News Regional Sections (Wednesday Delivery)

Regional sections appear in the home-delivered and single copy editions of the Wednesday San Antonio Express-News. regions

Region	Distribution	1x	6x	13x	26x	52x
North Central	64,103	$44.64	$40.99	$38.19	$34.50	$30.84
West/Northwest	58,691	40.03	36.76	34.37	30.94	26.60
Northeast	47,115	34.90	32.07	29.85	26.99	24.10
South/East	27,031	18.02	16.55	15.41	13.93	12.45
All Four Regions	196,940
Four month average Wednesday distribution for period ending 12/06. Source: Express-News Mailroom Department Draw Report

COLOR RATES PER REGION

One color and black	$254
Three colors and black	349

Preprinted Inserts

Please refer to Preprints Retail

Sticky Notes

The San Antonio Express-News offers colorful Sticky Note advertising that is affixed to the front page of the newspaper. This program offers the flexibility of zoning to your target audience.
Please contact your account executive.

Home Delivery Bags

The San Antonio Express-News offers advertisers a unique opportunity to take advantage of a premium, high-visibility advertising position. This program allows you to communicate with our home-delivery subscribers in an exclusive, first-impression position wrapping the newspaper.
Please contact your account executive.

TV Now Rates

Contract	Ads smaller than 10"	Ads 10" or larger
1x	$83 pci	$66 pci
4x	81 pci	63 pci
13x	79 pci	61 pci
26x	75 pci	58 pci
52x	72 pci	55 pci
Color		$331
Inside Dutch Doors
	First Position	$1,299
	All Other Positions	819
Outside 4 page wrap Dutch Doors		$9,940
Outside Individual Dutch Doors
	Pages 1 and 4	$3,090
	Pages 2 and 3	$2,575
	Rate includes color
Rates include color

Sunday Star Color Ad Rates

Contract	Full Page	3/4 Page	1/2 Page	1/4 Page	1/8 Page	1/16 Page
1X	$8,091	$6,069	$4,047	$2,052	$1,064	$536
13X	6,069	4,552	3,035	1,547	805	401
26X	5,339	3,990	2,670	1,367	715	356
52X	4,749	3,569	2,373	1,210	637	322
Includes Online For 7 Days

Sunday Star Black And White Ad Rates

Contract	Full Page	3/4 Page	1/2 Page	1/4 Page	1/8 Page	1/16 Page
1X	$6,069	$4,558	$3,035	$1,547	$794	$401
13X	4,552	3,412	2,277	1,159	603	305
26X	3,990	2,996	1,996	1,019	536	272
52X	3,558	2,670	1,783	912	479	244
Includes Online For 7 Days

Lone Star Buck Coupon Pages

Contract	4.969" X 2.672" - including border & graphic
1X	$535
4X	423
8X	406
13X	378
Includes Online For 7 Days

Parade Rates

Parade Plus runs the first Sunday of each month

Space deadline for Parage Magazine
Wednesday 5 PM • 5 weeks prior to publication
Electronic ads Deadline
Monday 5 PM • 4 week prior to publication

Contract	Full Page	1/2 Page	1/4 Page
1X	$4,863	$2,553	$1,298
4X	4,620	2,431	1,231
8X	4,132	2,177	1,107
12X	3,403	1,793	921
Includes Online For 7 Days. Ads are in full color.

Sunday Comics - (Standard size format)

Halftone / Separation screens: 100 line.
Printing process: Flexography.
Color available: Full process color every page.

Available Units	100M	200M	300M	FULL RUN
Gatefold	N/A	N/A	N/A	$36
Spadea/4 tab	$63	$58	$52	48
8 tab				63
12 tab				79
Ad Units are available inside the comics.

Holidays

Sunday rates apply on the following dates:

Memorial Day	Monday, May 28, 2007
Independence Day	Wednesday, July 4, 2007
Labor Day	Monday, September 3, 2007
Thanksgiving	Thursday, November 22, 2007
Christmas	Tuesday, December 25, 2007
New Year's Day	Tuesday, January 1, 2008

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