Classified Rates…
Dealer Associations & Manufacturer Rates
RATE CARD NO. 73
EFFECTIVE January 1, 2007
RATE CARD NO. 73
EFFECTIVE January 1, 2007
Net rates available to local San Antonio dealer associations*
(must list dealer locations)
(must list dealer locations)
| ROP | Classified | |
| Monday-Thursday | $86.28/inch | $3.70/line |
| Friday-Saturday | 88.64/inch | 3.80/line |
| Sunday/Holiday | 93.28/inch | 4.00/line |
| Ad $mart (Wednesday) | 0.94/line |
Classified section of paper; 10 column format; full page 11.625" x 21"
ROP section of paper; 6 column format; full page 11.625" x 21"; doubletruck 24.125" x 21"
ROP section of paper; 6 column format; full page 11.625" x 21"; doubletruck 24.125" x 21"
Net rates for Automotive Associations, originating out-of-state/ Factory supplemented*
(can be tagged "see your local dealers" instead of individual listings)
(can be tagged "see your local dealers" instead of individual listings)
| ROP | Classified | |
| Monday-Thursday | $114.62/inch | $4.91/line |
| Friday-Saturday | 118.71/inch | 5.09/line |
| Sunday/Holiday | 125.20/inch | 5.37/line |
| Ad $mart (Wednesday) | 0.94/line |
Classified section of paper; 10 column format; full page 11.625" x 21"
ROP section of paper; 6 column format; full page 11.625" x 21"; doubletruck 24.125" x 21"
ROP section of paper; 6 column format; full page 11.625" x 21"; doubletruck 24.125" x 21"
Dealer Associations Display Frequency Discount
Pick-up rate discount of 20% applies to same full-run display advertisements repeated
within 7 consecutive days including initial insertion. Limited copy changes. No other
discounts apply. No discounts on Sunday rate.
Classified Manufacturer rates available upon request.
*Auto Dealer Association and Manufacturer rates include
Total Market Coverage black & white pick-up in the
San Antonio Express-News SUNs
Net Color Rates per page (applies to both Classified & ROP; both Association and Manufacturer):
| Daily | Friday/Saturday | Sunday/Holiday | |
| 1/C + Black | $1,239 | $1,444 | $1,589 |
| 3/C + Black | 1,977 | 2,289 | 2,474 |
For double truck, add 20%
| Memorial Day | Monday, May 28, 2007 |
| Independence Day | Wednesday, July 4, 2007 |
| Labor Day | Monday, September 3, 2007 |
| Thanksgiving | Thursday, November 22, 2007 |
| Christmas | Tuesday, December 25, 2007 |
| New Year's Day | Tuesday, January 1, 2008 |